A Tafelstern platter full of regional products like beets and turnips.

Regional products: Why is regionality the latest food trend?

30. March 2020

Over the last few years the popularity of regional products in the food sector has risen significantly. This trend naturally affects restaurants and hoteliers as well as retail, industry and producers. In this blog, we explain what regionality really means. We also demonstrate why regionality shouldn’t just stop at what is on the plate. Here at Tafelstern, we produce high-quality porcelain that is made in Germany. So, we understand the importance of manufacturing plates locally.

What does regionality mean in the food sector?

Firstly, there is no single definition of regionality because there is no single definition of region. Regions can be defined differently depending on whether you base it on historical, geographical or cultural considerations. They can be considered small or large areas. So, you could consider the whole of Germany to be a region. Or just the area of Bavaria or the even smaller area of Franconia.

In principle, in terms of food products and the restaurant trade, regionality means that the products were produced or grown in the local area. Meaning that they haven’t travelled right round the world before they arrive on your plate.

In the spotlight: regional products

Studies such as the Ipsos-Handelsmarkenmonitor show that regional products are currently in high demand with consumers. Local products appear to be the current trend. 69% of people surveyed said they want more regional products in the future, e.g. in supermarkets. Women in particular are increasingly in favour of regional products, according to the survey. However, the study also shows that consumers do not want to pay more for local products. Only approx. 40% of people surveyed were prepared to pay a higher price.

Plates suited to the meal requirements and style

In an increasingly complicated, fast-paced, loud and international world, there is one movement that is currently bucking the trend. Traditional cuisine is coming back into fashion. Lots of top chefs are introducing simplicity and naturalness into their kitchens as well as flavours that remind you of home and childhood. Alpine cuisine is currently very popular. At Tafelstern, we have designed a range of porcelain that is perfect for this style of food. If you are looking for inspiration on how to introduce alpine cuisine and local produce into your restaurant, then click here.

Regional products: German tableware made in Germany

Regional products: a made in Germany stamp

As a restaurateur, if you’re trying to use regional products then ideally you shouldn’t just stop at the food. Tafelstern porcelain plates are made in Germany, so you know exactly where your plates come from. As a premium German porcelain tableware manufacturer, it was clear to us that our high product quality standards should also be reflected in our production site in Germany. This is the only way we can guarantee our quality promise to our customers. Germany is an important base for us and it is from here that we offer our customers a complete porcelain service. Tafelstern doesn’t just want to be known for producing finished products, but also for providing individual advice and support as well as customised logistics. From our base in Germany, we work with customers all over the world. Find out more about our production in Germany here.

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